Tuesday, September 2, 2008

Heidi Montag gets phy-si-cal in American Apparel



Hills star Heidi Montag has been taking her music career to the next level with an workout inspired music video. Where do you go to dress like an aerobic sex stars of the 80s? AA of course. Heidi can be seen rocking the shiny in both shiny and matte black, with a bandeau bra, three striped knee highs, shiny wide headband. The "higher" signer also sported sparkle pantyhose, legwarmers and the skinny nylon webbing belt in teal.

The stylist practically one-stop-shopped at AA for the dance crew as well. The zipper bodysuit, zebra print leggings, legwarmers, terry headbands, wristbands, shiny stirrup tights and many others pieces were keeping things tight and bright!

American Apparel Daily update

Wild Spring Things









GLOSS Magazine 2008
Photographer: Cecily Van Horn
Makeup/Hair: Aluda Niazi
Stylist: Bryanna Brown
Model: Bianca Hall

Biting her style : Lykke Li

If you haven't heard of Lykke Li yet, check out this Swedish songstress’s seriously addictive indie tunes and killer style.

The Stockholm sweetheart (who played at the Mod Club in Toronto in May) balances her eccentric and chic style by trying crazy pieces like this silver windbreaker from American Apparel ($62) with a neutral top or black leggings.

Her personal style involves chunky statement shoes, vintage jewelry, and loads of mascara. Get her look by trying on this nude dress ($55) and shiny black leggings ($40) from American Apparel. Lykke would be storming these sweet stompers from Aldo ($110) and would look amazing while pounding the pavement or the dance floor.  If you have any vintage long necklaces around the house, throw them on and you're good to go.

To try her hair, simply tie your hair into a high ponytail, tease, and pin the tail into a large bun. No need to be too neat — fly-aways are endearing!

Shop online at American Apparel and Aldo Shoes.

Thursday, April 3, 2008

Omondieu! LC's Le Deux Collection is Over-priced


I, like many other girls my age, adore Lauren Conrad. On monday nights, the television is our own personal window to Los Angeles, New York and Paris. I have never missed an episode of The Hills, I’ve been to the Live Aftershow a few times and ‘reality’ drama dominates all of my tuesday conversations.  However, our darling Lauren would like to divert our attention from her social life to her latest endeavors in design.  Here comes some tough love.  

The FIDM student was just spotted in Holt Renfrew showing her collection this last weekend, but some fashionista’s might not think that her designs are quite up to par.  Lets keep it real, jersey is a cheap material.  Who would pay more that $20 for a tank top or pair of leggings anyways?   The newest Le Deux Collection is cute and wearable, but maybe not realistic in terms of price.   I guess it’s all about branding!  I think that if you’re going to pay for a name, you might as well pay for the quality of the fabric, and the design as well. 

If you aren’t ready to drop $150+ dollars on a mini dress you swore you saw at Old Navy, Costa Blanca, H&M or Gap (get the idea?), save yourself the cash and get the LA look around the mall.  No hard feelings Lauren, we just expect more from you.  Spend less time socializing and more time designing!

www.shoplaurenconrad.com 

Although I talk a big game, I do have my eye on a maxi dress. No worries. It’ll be it at Zara. 

Tuesday, February 12, 2008

Cuddly Karl

The fashion industry has put out a variety of toys and non wearable trinkets in the last couple of years mostly in dolls. Lanvin created a line of figurines of his designs, Kidrobot and Visionaire designed a line of simple dolls representing everyone from Comme des Garcons, to Vivienne Westwood.

Designers had yet to tap into the teddy bear market, until now.Karl Lagerfeld, fashion dynamo and designer of 3 fashion houses will be immortalized in fabric and fuzz as a stuffed animal. German teddy bear maker Steiff will create a cuddly Karl in his infamous uniform: Dark glasses, a black suit, high white shirt collar and logo belt buckle. Need someone to silently criticize your outfit before you leave the house? Just place your plushy Karl by your mirror for instantaneous insight. WWKD?(What Would Karl Do?) Get your own personal perfectionist at www.steiffusa.com.


*** update ***




Sunday, January 27, 2008

Adrian Mainella: Fashion File Host


Adrian Mainella, the host of CBC's Fashion File has been working on the internationally renowned television show ever since winning the Fashion File host hunt last spring.  Since then, he has re-mastered the show to cater to a new and younger audience.   He studied at York University studying theater, drama and literature.  After graduation, he went on to pursue fashion marketing at Ryerson University, and lastly business.  

After pursuing a great deal of schooling, Mainella went on to work at RBC as a banker, and met a client at the Toronto Fashion Group.  He was brought on the team which led to other fashion related jobs such as host of Diva on a Dime.  He only recently escalated into fashion super stardom from winning the Fashion File Host Hunt, which has given him the opportunity to travel the world, report on fashion events and also write a monthly interview in FASHION Magazine. 

Mainella said that the best way to prepare for an interview is to "do as mush research as possible, I like to know as much as i possibly can about the subject that I'm interviewing only because I think that as often very simple open ended questions, if there is a kind of tangent that the subject takes in the interview, i will be prepared to know what they are talking about and  go with the story that they are talking about." 

He warns that if journalists over research their subject, "you sometimes start creating your own story in your head.  9 times out of 10 the story that you go in with isn't always the story that you leave with."  Letting the subject take control of an interview is important, because it leads the story to place that you wouldn't normally imagine. "You have to be very cool and comfortable with letting go of what your original ideas were of the story because if you start directing ht interview you'll lose a really good story"

Mainella suggests a simple and effective technique of warming up an interviewee with off topic pleasant conversation. Its important to make the person feel comfortable, while making small talk.  "You can kid of judge the person's mindset at that point". The person that you are interviewing can be as nervous as you are, so its good to break the ice. 

He also points out that template questions should be avoided. Every interview is different and requires special attention and tailoring. 

Mainella explains that sometimes sour interviews cant be avoided, but they can be corrected. "Sometimes you catch people on an off day.  Everyone wants to show you their sunday best,  they're always looking to show the best version of themselves, and that doesn't always apply to the story." The best way to salvage a story thats gone sideways is look the subject in the face and say "you know I completely understand, during our time here together what would you like to talk about?". Everyone has bad days,  something has happened in their lives that you have no possible way of avoiding.  "The best strategy is to keep it simple, while giving them the option to talk about what they want to talk about".  If misfortune has befallen you, and you're past the point of no return, it is in no way is it a reflection on you.  Journalists are reminded to understand that it is an issue of time and place, not personal character.  A good journalist never ever reacts to a subjects sour grapes. 

While its important to stay on good terms with interview subjects, Mainella assures that a good journalist can't always people please.   If there is a clash with a subject,  "you may get offended, they may question your intelligence. it might be because you asked them something that upset them, or  have gotten some information wrong.  You may have been misinformed about something, don't trust Wikipedia!"  A good interviewer keeps their head high, and eyes on the prize. 

Mainella says that the most important question a journalist can ask is the follow up question.  The follow up question trumps all other because it has the ability to open up a whole new can of worms that can and will take the interview to the next level.   "It makes the best journalists because they are listening to what is being said, and they aren't afraid to go for it." However, it should always be in good taste, "you can go for the jugular, as long as you do it in a way thats professional". He is forging important relationships with people in the fashion industry, and explains that, "once you get into the cirlce, youre in, and making those interviews gets much easier."

Mainella has truly made a name for himself in learning the important skills of interviewing, and shares that the longer and harder you work, the easier it gets. 

Sunday, November 25, 2007

Joe Fresh Style


Joseph Mimran, creative director for Club Monaco and Alfred Sung never fails to impress. Silver hair slicked back and clad in an equestrian blazer, white button up shirt, and jeans, the designer carried himself with a confidence to make any fashionista notice. A tad intimidated, the first thoughts in my head were, “This is the man who designed my Girl Guide uniform and all of my favorite serious clothing choices!" Men and women across Canada find his taste infallible in any situation, as have I from the second grade to, most likely, my grave.

Mimran’s collection of affordable and fashion-forward pieces available at Superstore were among the first to be shown throughout L'Oreal Fashion Week.

On Oct. 22, the show kicked off with Canadian supermodel Heather Marks in a simple white button-up shirt and plaid silk-pleated skirt. Models continued to mill though the runway in low wedge gold round -oe pumps and adorably preppy white dress shirts, which looked like they had popped out of a 1960s romance movie.

When asked about how he has affected the fashion sense of Canadians, Mimran said: "I hope that I've affected it in a really positive way. I hope that there is a sense of style that when people think of Canada, they think of what I've contributed."
  
Stripes, plaids, and even neon brights were re-translated on the runway for what Mimran calls "a rebirth of the classics; a redefinition, a merging of French style with preppy style which is uniquely Canadian".

"This season I was very 60s inspired; I was thinking of doey-eyed girls, very long legged girls. You know, Heather Marks was a perfect model because she's quintessentially Canadian."

You don't have to be a supermodel to appreciate the collection. Featuring mini skirts and large floppy sun hats, the collection reflected a youthfulness that will be appreciated by all Canadian women.

Mimran said fashion is all about everyday life. "The influences that are out there, (I) sniff things out and reinterpret trends." One of the favourite trends being reinterpreted this season? Neon pinks and yellows! It’s definitely going to be a sunny summer for 2008. Mimran also recreated the little white dress using floral appliqué, white stone beading, and flattering cuts on all body types. Keep your eyes peeled this spring before all the goodies are gone!